PRIVATE COACHING

Finally! You can learn how to turn your creativity into cash.

Create, launch, and automate your craft listings (without overwhelm or tech skills).

Imagine how an online course could transform your business, and your life ...

• Your store is working and open while you’re living your life

•You’re going to start seeing sale notifications popping up while you’re driving your kids to school or on vacation, and that becomes NORMAL to you.

• You will start seeing consistent sales instead of wondering if you’re ever going to get another order..

WELCOME TO YOUR NEW BUSINESS MODEL

Creating an online shop and selling on autopilot will give you more freedom & flexibility than ever.

Whether you want to sell physical crafts, learn how to work with vendors to fulfil your orders, OR sell digital products, WE GOT YOU. We’ve got you covered with over 18 months of trial and error. We can help YOU do it too. Just commit to show up and do the work. We will do the rest.

Say YES to this journey and guess what's on the other side…

•You’ll get to stay more creative by working on NEW designs instead of working an assembly line job

•You’re opening up to serving MORE people

•You’re saying YES to making more money to support your hobby &

household

•The ability to have a store that can stay open even throughout busy commitments

The handmade market industry is OVER a 1+ Billion dollar industry

There’s room for you, my friend.

Stop telling yourself you’ve missed the boat. You continue to miss the boat when you keep telling yourself it has gone.

But here’s the thing: There’s room for you. Room for you to make & SERVE at a deeper level.

Even if… you’ve never sold before.

Even if… you’ve not had a craft sale in awhile.

Even if… you’re retired & not tech savvy.

Even if… you’re a busy parent or grandparent.

The #1 all-encompassing program for creatives to help them create and sell in-demand product.

What You Get

Comprehensive Curriculum

A structured, phase-by-phase program designed so every module builds on the last. No jumping around, no hunting for resources. Everything you need to go from idea to income is laid out in order.

Built In

Supportive Community

An online community where you never feel like you're building alone. Ask questions, get feedback, and receive guidance from fellow sellers and coaches who are cheering you on at every step.

Every Month

Trend Reports + Accompanying Files

A monthly report highlighting the latest trends based on real data, plus art files that align with those trends. Jump on what's hot while it's actually hot and stay ahead of the curve.

The Curriculum

Your Six-Phase Path to a Profitable Etsy Shop

From planning your first product to scaling a shop that earns while you sleep, the PES curriculum walks you through every phase in order. No more guessing what to do next.

1

Phase One

Plan & Prep

Build the foundation before you build the shop.

Mindset & Goal Setting
Choosing Your Product Route
Picking a Profitable Niche
Realistic Timelines & Expectations

Legally Operating Your Business
Tools & Setup Checklist
Imposter Syndrome & Fear
Putting Yourself Out There

2

Phase Two

Shop Setup

Open the doors the right way the first time.

Naming Your Business
Logo & Brand Kit in Canva
Opening Your Etsy Shop
Etsy Dashboard Walkthrough

Auto-Reply Messages
Shipping Profiles & Vacation Mode
Avoiding Overdue Orders
Star Seller Foundations

3

Phase Three

Design Like A Seller

Choose your route. We've got a track for each one.

Physical

Knowing What's Ready to Sell
Pricing for Healthy Margins
Sourcing Materials
Workflow for Mass Production

Digital

Designing Templates & Printables
Designing Digital Downloads
SVG Creation Fundamentals
Bundles & Complementary Products

Print on Demand

Printify Account & Integration
POD Design Principles
What to Avoid with POD
Profit-Focused Pricing

4

Phase Four

Listing Visuals: Mockups & Videos

Make every scroll-stopper look like it belongs.

Physical

Taking Professional Photos
Styling & Flat Lays
Listing Video Best Practices
Editing on Your Phone

Digital

Smart Mockups for Templates
Etsy Listing Image Specs
Showing the Customer Experience
Branded Listing Image Frames

Print on Demand

Creating Listing Images with Mockups
Printify Mockup Library
Lifestyle vs. Product-Only Shots
Short-Form Listing Videos

5

Phase Five

Listing Foundations

Get found, get clicked, get bought.

Physical

Etsy SEO for Handmade
Titles, Tags & Descriptions
Variations & Personalization
Pricing & Free Shipping Strategy

Digital

SEO for Digital Files
Listing a Template, Printable, or Download
Auto-Delivery Setup
Template Editing Guide for Customers

Print on Demand

SEO for POD Listings
Adding Variations & Personalization
Managing Orders, Returns & Exchanges
Multi-Product Etsy Listings

6

Phase Six

Scaling & Marketing for Etsy Sellers

Turn momentum into a real business.

Etsy Ads That Actually Work
Sales, Coupons & Discount Strategy
Conversion Rate Optimization
Split Testing Your Listings

Magnetic Messaging & Solutions Selling
Handling Negative Feedback
Off-Etsy Marketing Channels
1% Improvements That Compound

★

Plus

Bonus Courses Unlocked Inside

Photopea & Kittl tutorials, AI for Creatives, the SVG Creation Crash Course, the Cha-Ching Playbook, Listing Lab, the Printify Pop-Up Shop Masterclass, and more, all included alongside your phase curriculum.

THE CURRICULUM:

MINDSET

• Welcome to the Program

• How to Get the Most Out of PES

• How Coaching Works

• Overcoming Fear

• Imposter Syndrome

• Getting Out of Your Own Way

• Putting Yourself Out There

• Goal Setting and Planning

• Realistic Timelines

• Importance of Reinvesting

BRANDING

• Naming Your Business

• Logos

• Brand Kit in Canva

• Canva Templates for Social Posts

LEGALLY OPERATING

• LLC vs Sole Proprietor

• Tax ID

• Perks of a Separate Business Bank Account

• Paying Taxes

• Canva + MGL Selling Rights

THE 3 ROUTES

• Templates, Printables, Digital Downloads

• Print On Demand (Hybrid)

• Making and Selling Crafts

• Start Up Costs

• Choose Your Route

PRODUCT RESEARCH

• The Importance of Niches

• Picking a Niche

• Research Tool Comparison

• Using Insight Factory

• Using the EverBee Extension

• Cross Niching

• Competitor and Product Research

ETSY

• The Power of Etsy

• Etsy from a Buyers’ Perspective

• Etsy Shop Set Up

• Opening Your Etsy Shop

• Navigating the Dashboard

• Creating Auto-Reply Messages

• Avoiding Overdue Orders

• Vacation Mode

• Listing a Physical Product

• Listing a Digital Product

• Adding Variations and Personalizations

• Free Shipping?

• Etsy Plus

• Etsy Star Seller

• Checking On Your Best Sellers

• Checking Your Shop Stats

• Etsy No-Nos and Suspension

DIGITAL PRODUCTS

• Types of Templates & Printables

• Picking A Niche

• How to Approach Designing a Template

• How to Approach Designing a Printable

• How to Approach Designing a Digital Download

• Etsy Listing Images

• Creating a Canva Template Link to Share to Customers

• How to Deliver a Canva Template Link to Etsy Buyers Automatically

• Template Editing Guide for your Customers

• Pricing Strategy

• Tags, Titles, And Descriptions for Digital Files

• Listing a Template

• Listing a Printable

• Listing a Digital Download

• Filling Your Store

• Bundles & Complementary Products

HYBRID PRODUCTS

• Printify + Etsy Run Down

• Creating Your Printify Account

• Etsy + Printify Integration

• Things To Avoid with POD

• POD Design Principles

• Creating A Printify Product

Listing

• Creating Listing Images with Mockups

• Profit-Focused Pricing Recommendations

• Using SKUs

• Adding Variations & Personalization Options to Etsy Listings

• Managing Orders

• Returns, Exchanges, Cancellations

PHYSICAL PRODUCTS

• How to Know Your Projects are Ready to Sell

• What should you sell?

• Where should you sell it?

• How should you price it?

• How to Make High-Profit Margin Products

• Staying on Top of Trends, Holidays and Customer Demands

• How to Save Time with Custom Orders

• How to Find Your Workflow with Mass Productions

• Shipping Materials

• How To Ship Safely and Professionally

• Shipping Orders

• Keeping Costs Low and Profits High

• Taking Professional Photos

• Fully Booked? What to Do Now

MARKETING

• Magnetic Messaging

• Solutions Sell

• How to Take Negative Feedback and Make a Positive Impact

• Etsy Sales and Discounts

• Etsy SEO

• Etsy Ads

• Conversion Rate Boosting Tips

• Split Testing

Your Journey at a Glance

Six Phases. One Clear Path to a Profitable Shop.

Every step is mapped out. You always know exactly where you are and what to do next.

1

Plan & Prep

Pick your niche
Choose your product route
Set realistic goals
Handle the legal basics

2

Shop Setup

Name your business
Build your brand kit
Open your Etsy shop
Configure for Star Seller

3

Design Like a Seller

Physical, Digital, or POD track
Create your first products
Price for healthy margins
Build a production workflow

4

Listing Visuals

Scroll-stopping mockups
Professional listing photos
Short-form listing videos
Branded image frames

5

Listing Foundations

Etsy SEO for your route
Titles, tags & descriptions
Variations & personalization
Delivery & shipping setup

6

Scale & Market

Etsy Ads that work
Conversion optimization
Off-Etsy marketing
1% improvements that compound

BONUS #1

Corresponding eBook + Action Plan Checklists

You’ll get an accompanying ebook plus a step-by-step action plan tailored to the exact path you choose, making it super easy to know what to do next. No more second-guessing or feeling stuck— you'll just follow your personalized roadmap, and watch your dream life become reality!

BONUS #2

Mockup Photo Library

You’ll have access to a library of Etsy-approved mockup images, making it easy to showcase your designs in a professional, eye-catching way. Just add your designs to these ready-made mockups, and you’ll be all set to start selling your products with confidence and style!

BONUS #3

Social Media Templates +
Short Form Video Ideas

We're giving you a TON of social media templates that you can easily customize to match your branding and products, making posting a breeze.

PLUS, you'll get a vault of short-form video ideas and examples that will help you stand out and engage your audience like a pro!

EVEN MORE BONUSES!

Cross Niching Reference Guide

This guide was made to help you find your sweet spot in the midst of Etsy’s ever growing marketplace. Creating products with HIGH SALES is easier than ever with a step by step guide that allows you to navigate all of the different combinations of niches that are selling all over the world. If you have a hard time narrowing in on a niche this reference guide will put you on the right path.

FULL Mockup Library + future releases

With over 230 high-quality images, including themed flat lays and modeled shots—plus all future releases! You'll also receive an enterprise license, giving you full freedom to use the images in your listings and marketing.

200+ Passive Income Product Ideas

Jumpstart your creativity with our guide, featuring 200 ideas organized into 8 popular categories that will get you excited about the possibilities. With this in your hands, you’ll save time on research and jump straight into planning and implementation—no matter your passion or skill level, you’ll find something that’s the perfect fit for you!

Template Editing Guide for Your Customers

People love to buy templates but only when they can easily edit them. Some people may need a little support for the learning curve that comes with using Canva for the first time. We decided to make it super seamless for you by offering this Editing Guide. You can even add your own branding to it and then include it with all your template downloads!

Grab and Go Templates

Designed to help you quickly fill your shop with high-quality listings. Simply tweak them to fit your brand, list them, and start selling—no more starting from scratch!

SVG Creation Crash Course

Your step-by-step guide to mastering the technical process of designing high-quality, easy-to-use SVG files that your customers will love. Perfect for beginners and creatives looking to expand their digital product offerings!

Printify Pop-Up Shop Masterclass

We’ll cover who should open one, why it’s a great opportunity, and provide a step-by-step guide on how to set it up successfully. Perfect for anyone looking to expand their product offerings with print-on-demand!

Coaching, Community & Support

You're Never Building Alone

Every phase of your Etsy journey has a dedicated expert, a community of fellow sellers, and the done-for-you support you need to keep moving.

Your Coaching Team

Six Phase Experts. One on Every Step.

A specialist for every phase of the program, running recurring calls and giving direct feedback on your work.

KC

Karrie Cleavenger

Phase 1 Expert

Planning & Prepping group call

Weekly

TH

Tera Hare

Phase 2 Expert

Shop Audit call where Tera reviews real member shops live.

Monthly

LS

Lauren Shaddow

Phase 3 & 4 Expert

Listing & Mockups Audit call for design and visuals feedback.

Monthly

RW

Rebecca Woods

Phase 5 Expert

Copy Review call where Rebecca rewrites titles, tags, and descriptions live.

Monthly

CF

Chelsea Farmer

Phase 6 Expert

Marketing Planning call to scale once your shop is moving.

Monthly

A

Ashlee

Star Seller Expert

Star Seller Coaching call for shops chasing the badge and beyond.

Weekly

Co-Working

Two Weekly Co-Working Calls

Hosted by Lynn and Jessica. Show up, work alongside fellow sellers, and get bite-sized training on productivity, organization, and efficiency.

New 1:1 Support

Homeroom Coach & Async Deep Dives

Two monthly 1:1 accountability calls with your assigned homeroom coach, plus async deep dives with Ashlee whenever you need a second set of eyes.

Always-On Q&A

Dedicated Phase Q&A Spaces

Ask questions any time inside your phase's Q&A space and get answers directly from the assigned expert. No waiting for the next call.

Your Community

Real Sellers. Real Accountability.

A place to celebrate wins, ask hard questions, and keep showing up.

New

Homeroom Community Space

A dedicated community for the members assigned to your homeroom coach. Weekly accountability check-ins, celebration posts, and the small-cohort feel of seeing the same friendly faces.

Full Member Community

The broader Passive Earner Society community where members swap mockups, share Cha-Ching moments, and cheer each other on as shops grow.

What's Done For You

The Heavy Lifting, Handled.

The pieces most new sellers stall on are the same ones we hand you on a platter.

Customized Checklist

A personalized action checklist so you always know the next right move. No more guessing what to do today.

Expert Audits

Submit your shop, listings, mockups, or copy for review and get tailored feedback based on Etsy's algorithm and real buyer behavior.

Done-For-You Logo & Branding

A professionally designed logo, complete brand kit, Etsy-ready banner, and listing image graphics tailored to your products.

Sales Booster AI

Upload a product photo, answer a few quick questions, and Sales Booster generates optimized titles, tags, and descriptions ready to paste into Etsy.

Printed & Shipped Welcome Box

A real, physical Welcome Box delivered to your door with the Passive Earner Society workbook, swag, and a fun kickoff to your journey. No printing it yourself.

Passive Earner Society is the product of 14 years of me learning how to sell physical and digital products online. We are giving you hands-on experience, the full tech tutorials, mindset training, and SO much more.

Imagine not having to spend 14 years just “winging it’ and figuring it out. You can fast-track this by following our CLEAR and SPECIFIC outline for your particular goals.

You’re getting the community, coaching, and curriculum to help you succeed like never before.