Build an Etsy shop that earns while you sleep.
The all-in-one program that takes creative sellers from idea to consistent passive income with a proven 6-phase system, expert coaching, and a community that actually shows up.
A Look at Everything Inside
Courses, coaching, trend reports, art files, and tools, all in one place.
The Shop You've Been Picturing?
It's Possible.
You don't need to keep guessing. You need a system, a coach, and a community that keeps you moving.
Your store is working and open while you're living your life.
Sale notifications popping up while you're driving the kids to school or on vacation. And that becomes your new normal.
Consistent sales instead of wondering if you're ever going to get another order.
A shop that stays open and earning even during your busiest seasons.
Most sellers never get here because they don't have the system. They're listing, hoping, and starting over. PES replaces all of that with a clear path, real coaching, and a community that keeps you accountable.
Don't have an Etsy shop yet? That is exactly where a lot of our students started. We will help you build it the right way from day one.
"I was drowning in YouTube advice and getting nowhere. PES gave me the one path I actually needed."
Not another course.
A complete system.
PES gives you the exact roadmap, the coaching to keep you on track, and a community of sellers who get it.
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Structured 6-phase curriculumEvery module builds on the last. No jumping around, no guessing what's next.
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Choose your product routePhysical, digital, or print on demand. Each path has its own tailored track.
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Live coaching and communityYou're not doing this alone. Get feedback, accountability, and real answers from real sellers.
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Monthly trend reports and art filesStay ahead with data-driven trend insights and ready-to-use design assets every month.
Six Phases. One Clear Path.
Every step is mapped out. You always know exactly where you are and what to do next.
Plan & Prep
- Pick your niche
- Choose your product route
- Set realistic goals
- Handle the legal basics
Shop Setup
- Name your business
- Build your brand kit
- Open your Etsy shop
- Configure for Star Seller
Design Like a Seller
- Physical, Digital, or POD track
- Create your first products
- Price for healthy margins
- Build a production workflow
Listing Visuals
- Scroll-stopping mockups
- Professional listing photos
- Short-form listing videos
- Branded image frames
Listing Foundations
- Etsy SEO for your route
- Titles, tags & descriptions
- Variations & personalization
- Delivery & shipping setup
Scale & Market
- Etsy Ads that work
- Conversion optimization
- Off-Etsy marketing
- 1% improvements that compound
What You'll Learn in All 6 Phases
From planning your first product to scaling a shop that earns while you sleep, the PES curriculum walks you through every phase in order. No more guessing what to do next.
- Mindset & Goal Setting
- Choosing Your Product Route
- Picking a Profitable Niche
- Realistic Timelines & Expectations
- Legally Operating Your Business
- Tools & Setup Checklist
- Imposter Syndrome & Fear
- Putting Yourself Out There
- Naming Your Business
- Logo & Brand Kit in Canva
- Opening Your Etsy Shop
- Etsy Dashboard Walkthrough
- Auto-Reply Messages
- Shipping Profiles & Vacation Mode
- Avoiding Overdue Orders
- Star Seller Foundations
- Knowing What's Ready to Sell
- Pricing for Healthy Margins
- Sourcing Materials
- Workflow for Mass Production
- Designing Templates & Printables
- Designing Digital Downloads
- SVG Creation Fundamentals
- Bundles & Complementary Products
- Printify Account & Integration
- POD Design Principles
- What to Avoid with POD
- Profit-Focused Pricing
- Taking Professional Photos
- Styling & Flat Lays
- Listing Video Best Practices
- Editing on Your Phone
- Smart Mockups for Templates
- Etsy Listing Image Specs
- Showing the Customer Experience
- Branded Listing Image Frames
- Creating Listing Images with Mockups
- Printify Mockup Library
- Lifestyle vs. Product-Only Shots
- Short-Form Listing Videos
- Etsy SEO for Handmade
- Titles, Tags & Descriptions
- Variations & Personalization
- Pricing & Free Shipping Strategy
- SEO for Digital Files
- Listing a Template, Printable, or Download
- Auto-Delivery Setup
- Template Editing Guide for Customers
- SEO for POD Listings
- Adding Variations & Personalization
- Managing Orders, Returns & Exchanges
- Multi-Product Etsy Listings
- Etsy Ads That Actually Work
- Sales, Coupons & Discount Strategy
- Conversion Rate Optimization
- Split Testing Your Listings
- Magnetic Messaging & Solutions Selling
- Handling Negative Feedback
- Off-Etsy Marketing Channels
- 1% Improvements That Compound
You're Never Building Alone
There's a live call for every part of the journey, each one led by a real expert. Drop into the ones you need and skip the rest. The support is always there when you are.
Mindset Call
Tanner BellTanner is an expert in scaling strategy, seller systems, and the mindset shifts that compound. He's built a reputation for turning hobbyists into real business owners, and in this monthly call he breaks down the habits and frameworks that separate sellers who scale from sellers who stall.
MonthlyPhase 1 Call
Karrie CleavengerKarrie is an expert in photography, branding, and visual storytelling. In this live call she helps students plan and prep to build the right foundation before they build their shop.
WeeklyPhase 2 Call
Tera HareTera is a physical product seller on Etsy and an expert in branding and shipping systems. In this live shop audit she reviews real member shops and helps students get their setup right from the start.
MonthlyPhase 3 & 4 Call
Lauren ShaddowLauren has built and scaled multiple successful Etsy shops and is an expert in design, product listings, photography, and e-commerce strategy. In this live audit she reviews member listings and mockups and gives direct feedback on visuals and presentation.
MonthlyPhase 5 Call
Rebecca WoodsRebecca is an expert in mindset, confidence, and helping sellers move past the blocks that keep them stuck. In this live copy review she rewrites member titles, tags, and descriptions in real time.
MonthlyPhase 6 Call
Chelsea FarmerChelsea is the kind of marketer who can sell anything, from cows to custom jewelry. Her work has even caught the attention of Gary Vee. In this live marketing planning session she helps students who have momentum figure out exactly how to build on it.
MonthlyStar Seller Call
Ashlee FalcoAshlee is a 6-figure Etsy seller and an expert in customer experience, shop health, and Star Seller strategy. In this coaching call she works with students who are chasing the badge and building a shop that holds it.
Bi-WeeklyCo-Working Call
Lynn GroganLynn is an expert in mindset, goal setting, and time management for flexible businesses. In this weekly session members log on, set their intentions, and make real progress alongside other sellers.
WeeklyCo-Working Call
Jessica BenningfieldJessica is an expert in listings, keywords, visuals, and email marketing foundations. In this weekly session members log on, set their intentions, and make real progress alongside other sellers.
WeeklyReal Sellers. Real Accountability.
A place to celebrate wins, ask hard questions, and keep showing up.
Homeroom Community Space
A dedicated community for the members assigned to your homeroom coach. Weekly accountability check-ins, celebration posts, and the small-cohort feel of seeing the same friendly faces.
Dedicated Phase Q&A Spaces
A space for every phase where you can ask questions any time and get answers directly from the assigned expert. No waiting for the next call to get unstuck.
Full Member Community
The broader Passive Earner Society community where members swap mockups, share Cha-Ching moments, and cheer each other on as shops grow.
Everything You Need to Succeed with Ease.
The tools and resources that take the slow, tedious parts off your plate so you can move faster.
Quarterly Deep Dives
A focused 1:1 deep dive each quarter where an expert reviews your shop, listings, and strategy and maps out your next moves.
Sales Booster AI
Upload a product photo, answer a few quick questions, and Sales Booster generates optimized titles, tags, and descriptions ready to paste into Etsy.
Pricing for Profit Calculator
A done-for-you calculator that makes sure every product you list is priced to actually make money. Know your margins before you hit publish.
Quarterly Trend Reports
A data-driven report each quarter highlighting what's trending, plus matching art files so you can jump on what's hot while it's still hot.
Mockup Photo Library
Access to a library of 230+ Etsy-approved mockup images. Add your designs and start selling with confidence and style.
Template Library
A growing library of ready-to-use templates you can customize and list, so you're never starting from a blank canvas.
A Coach and a Plan, Just for You.
You're not figuring this out solo. You get real one-on-one time with your coach and a plan built around exactly where your shop is right now.
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Two 1:1 Calls Every MonthTwice-a-month accountability calls with your coach to work through your shop, answer your questions, and keep you moving toward your goals.
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An Action Plan Made for YouA step-by-step plan designed around your products and exactly where your shop is today, so your next move is always clear.
The Results Speak For Themselves
From first sales to consistent daily income, these are the moments that keep us going.
This works even if...
Before you decide.
How is PES different from free YouTube tutorials?
YouTube gives you tactics in isolation. PES gives you a system: a complete, ordered path from zero to profitable shop, plus coaching and community to keep you on track. The difference is the difference between wandering and navigating.
What if I don't know what to sell yet?
Phase 1 covers exactly this. We help you identify profitable niches using real data, choose your product route, and validate your idea before you invest time building it.
How much time do I need per week?
The program is self-paced. Most members dedicate 3 to 5 hours per week and see real progress within their first month. You can go faster or slower depending on your schedule.
Is this only for Etsy sellers?
Etsy is the primary platform we teach, but the fundamentals of product design, pricing, marketing, and scaling apply to any creative business. Many members sell on multiple platforms.
What does the application process look like?
It's a short application followed by a call with our team. We want to make sure PES is the right fit for you. No pressure, no tricks, just an honest conversation about your goals.
Here's Everything You Get
The full system at a glance: courses, trend reports, art files, tools, and more.
Ready to build a shop
that works for you?
Apply for PES today and get the system, coaching, and community you need to turn your creativity into consistent income.
Apply Now
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